Consumerism is a problem that affects young people. Young people are an important part of population and they are in a fragile moment, because society could influence them, negatively through its consumerism system. The problem is not easy to identify but it is really representative. Thus, young people have the necessity of consume unnecessary goods all the time and they are convinced that perfection is best life model. They are conditioned by outside factors as media and its powers of persuasion. However, society through its principal organizations as families and education systems is responsible to correct and avoid consumerism's repercussions in life. Likewise, young people must recognize that though all people need many material things to survive, it is more important to recognize that it is not necessary to fall into consumerism to acquire happiness. First of all, though levels of consumerism in Colombian young people is difficult to classify, there are some indicators which could show us the real magnitude of the problem. For example, a Pamplona University Project based on a study, determined that young people consume unnecessary and hazardous products to enter a social circle. Thus, some young people spend more money that their social condition allows them to, and sometimes they do anything to fulfill their objectives. On the one hand, the study revealed that young people could spend every weekend a sum of money and the main investment is on "rumba", it includes ...
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